Metrics

What is coverage in AI customer support?

Coverage is the share of incoming customer email that an AI tool handles at all, for example by writing a draft or an answer, out of all the email that needed a reply. It tells you how much of the inbox the tool takes on, not how good its answers are.

The definition depends on what the tool does. For a drafting tool, coverage is usually emails with a draft divided by emails that needed a reply. Emails deliberately skipped, such as newsletters and notifications, belong in neither number.

Why it matters

Coverage is half of the picture. High coverage with poor drafts means a lot of editing; low coverage with excellent drafts means most of the inbox is still written by hand. Read it next to a quality number such as the sent-unchanged rate.

It also shows gaps. If a whole kind of email never gets a draft, it may be filtered out by mistake, or the tool may lack the sources to answer it.

An example

Two hundred customer emails needed a reply this month and the tool drafted one for a hundred and eighty. Coverage is nine in ten. The twenty without a draft were mostly questions in reply to an old thread, which is worth looking into.

Related terms

ReplyPen drafts replies to customer email in Gmail and Outlook, with a Check note under each Draft showing what it relied on.

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Last updated September 2026