Rules: choose which customer email gets a Draft and which is skipped

Yes. ReplyPen is draft-only: it writes a Draft in your Gmail or Outlook thread, and nothing reaches a customer until you press send. Email that needs no reply, such as newsletters and notifications, is skipped automatically. Rules let you skip email or always get a Draft for it, matched by sender, domain, subject or body text.

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Rules decide which email ReplyPen writes a Draft for. They do not change who sends: every reply is a Draft, and a person sends it.

What happens before you add any Rule?

Two things are on from day one:

  1. Draft-only. Every customer email that needs a reply gets a Draft in your Gmail or Outlook thread. Nothing is sent unless you send it.
  2. Automatic skips. Newsletters, notifications, receipts, auto-replies, internal mail and spam do not get a Draft.

Many small inboxes never need more than that.

What can a Rule do?

Rule What it does Typical use
Skip No Draft for matching email Updates from a supplier, a mailing list the automatic skips missed
Always draft A Draft for matching email, even if it looks like something to skip Your biggest customers, or anything that mentions a refund

Either way, what ReplyPen writes stays a Draft in your inbox until you send it.

What can a Rule match on?

  • Sender: one address, such as [email protected]
  • Domain: everyone at a company, such as bigclient.com
  • Subject: words in the subject line
  • Body text: words in the message

What can a Rule not match on?

A Rule matches what is in the email, not what ReplyPen knows about the person or the question. “Existing customers”, “angry customers” or “easy questions” are not things a Rule can match. When you mean a group of customers, match their domains or addresses. When you mean a topic, match the words customers use for it, in the subject or the body.

Which Rules should a support inbox start with?

Start with none, and add one when you notice a pattern. The first ones most support inboxes add:

  • Skip the domain of a supplier or tool that sends you updates the automatic skips do not catch.
  • Always draft the domains of your largest customers, so their email never ends up skipped.
  • Always draft email whose body mentions “refund”, “cancel” or “complaint”, so these always get a Draft you read.

How do you see whether your Rules work?

Reports show, week by week, how many Drafts ReplyPen created, and how many you sent unchanged or with edits. If email you care about gets no Draft, add an Always draft Rule for it. If Drafts appear for email nobody needs to answer, add a Skip Rule. See what each Draft relied on in its Check note.

What about auto-send?

Auto-send, for the kinds of email you choose with a Rule, is coming in a later version. It will be off until you switch it on. Today nothing goes out without you: every reply is a Draft that a person reads and sends.

Questions

Can a Rule target only my existing customers?

Not directly. A Rule matches what is in the email (sender, domain, subject, body text), not who someone is in your records. Use the domains or addresses of those customers instead.

Does a skipped email still count as a conversation?

No. Email your Rules skip, and the newsletters, receipts and notifications skipped automatically, are never counted. You pay only for threads in which you use a Draft.

What if the automatic skips miss something, or skip something they should not?

Add a Rule. A Skip Rule catches updates the automatic skips let through, and an Always draft Rule makes sure matching email gets a Draft, even if it looks like something to skip.

Related

Start with Drafts. Add Rules as you go.

Every customer email that needs a reply gets a Draft you read and send. Add a Rule when you notice a pattern.

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We're opening to new teams soon. We'll email you when your spot is ready.

Last updated September 2026